As preliminary condition for its continuous growth, the Bradesco invested, in the first semester of 2010, R$ 1,707 million to bring up to date its environment of YOU, with the best practical and technologies existing. In this direction, the Project YOU Improvements, concluded in its great majority in 2009, allows the Bank to become world-wide reference in banking technology, and fully qualified to take care of with agility, comfort and security all the growth waited for the next years. Moreover, it carried through considerable investments in programs of training of its picture of collaborators, in way to guarantee motivation, innovation and focus in the customer. In what the support says respect, the Bradesco directs its action in three pillars: (i) Sustainable finances, with the focus in banking inclusion, socioambientais 0 variable for concessions of credit and offer of socioambientais products; (II) Responsible management, with emphasis in the valuation of the employees, the improvement of the work environment and in the practical ecoeficientes; (III) Socioambientais Investments, focando education, environment, culture and sport. 3,2 POSITIONING Is one of the biggest banks of the private sector (not controlled for the Government) in Brazil, terms of asset total. We offer to an ample gamma of products and banking and financial services in Brazil and the exterior for physical, small people average companies in Brazil, and important societies and national and international institutions.
We possess the amplest net of agencies and services of the private sector in Brazil, what it allows in them to enclose a diversified base of customers. Our services and products understand banking transactions, such as: operations of credit and captation of deposits, emission of credit cards, trust, insurances, leasing, collection and processing of payments, plans of complementary providence, management of asset and services of intermediao and brokerage of movable values. The Group Bradesco de Seguros and Previdncia kept prominence position enters main insuring of the Market the Brazilian Insurer of Elementary Branches, being that in May of 2010, its participation in the global invoicing of the market was of 6,6% of the total.